汽车论文的参考文献怎么写？( 三 ) 「问人人知识网」

together.He Jihong Yu country side and the "Reform and Reconstruction of automobile marketing mode," (2006), the proposed guidance based on ecological theory, marketing models of new cars: car sales Ecological Park.The park, car manufacturers, dealers, consumers and stakeholders to realize the value of the transfer and for the purpose of forming a value chain and value network, build a "living system" the interests of the community.WANG Yi Jun Wu submerge cases and the "development pattern of China\\'s auto sales model the dynamic features of analysis" (2005) to
construct a development pattern of China\\'s automobile marketing mode of the system dynamics model, marketing model analyzes the dynamic evolution of various characteristics, and prediction within the next few years, China\\'s overall vehicle sales model pattern trends.Mu Xiaoli and Li Yuan in "emerging automobile marketing mode," (2002) presented a paper on Cultural Marketing Model: Dalian University of arrest and Zhoukuai Bin Yu Duo also "E-commerce will be applied in the automotive marketing" (2002) article, detailed analysis of the e-commerce applications in the automotive industry opportunities and difficulties, and e-busine transformation of Chinese auto industry made a preliminary study.Bear Country Dr.Qian Zaiqi thesis "based on the value of transferring the system mode selection of the Chinese car market evaluation" (2006), the use of fuzzy comprehensive evaluation model, from value creation, value added, value delivery and value of collaborative 4 categories 30 transferring the system to establish the value of indicators
competitivene evaluation index system of the car on the five main marketing mode were evaluated.In summary, the present theoretical model of vehicle service marketing research is lagging behind, the discuion on the practical level, more, there is a certain lack of theoretical depth; from a local point of view of many, but a comprehensive systematic infrequent.The rapid development of practice, an urgent need for our automotive service marketing model features, performance and its future pattern of running in-depth, Ji Tong analysis and research, so as to China\\'s automotive industry to provide the sound development of the future theory of Jian Yi Zhi Dao and useful.原文：
国外少有汽车营销模式的提法，对于汽车营销模式的研究也并不多见。经过对现有资料的收集和整理发现，国外汽车营销模式的文献集中在研究特许经营（4S专卖）领域。John S Kiff (2000)的观点是对汽车制造商来说，特许经营模式代表着一种低投入、低风险和针对市场的可控渠道。因为特许经营模式对汽车特许经销商有许多要求，诸如最低销售水平和服务能力等。汽车制造商不必对销售环节投入资金和管理，这些任务由经销商承担。Johny K Johanon
McCrane/shaker(1998)认为特许经营模式最重要的特点是制造商和经销商从“零和竟赛”的关系转化为相互支持的“双赢”关系。Abell ， Mark(1993)研究发现，消费者通过特许专卖店购买汽车特别是高档车，不仅是购买产品本身，更重要的是一种地位的象征、同龄人的认同以及现实男子汉的气概等，如果这些昂贵的高档车同低劣的车一同放在拥挤的市场中展示，会大大降低前者的附加值。关于汽车营销模式，我国许多学者从不同的角度，利用不同的方法，做出了各自的贡献，主要表现在以下几个方面：康灿华、姜辉在《跨国公司在华汽车营销模式研究》（2004）中提出：目前一般把汽车营销模式的框架划分为三大要素:营